Free shipping on any 6 / 12 / 24 pack · Use code LAUNCH15 for 15% off your first order
Three flavours · One promise

Honey energy gel.
Made of real fruit.

Strawberry Blast, Blueberry Blissed, Orange Blast. 25g of clean carbs, pink salt and electrolytes — in one 30g sachet.

Est. 2024 · Made in India

Fuel
made of
real food.

Honey. Pink salt. Real fruit. Nothing else. Squeeze-and-go energy for runners, riders, and everyone in between.

0
Real ingredients
HoneySaltFruitMineralsWater
0g
Clean carbs / sachet
Fast, real-food fuel from raw wildflower honey — no maltodextrin.
0
Artificial anything
  • No maltodextrin
  • No synthetic sugars
  • Caffeine-free
Raw HoneyPink SaltCoconut NectarSea MineralsFiltered WaterNothing Else
Raw HoneyPink SaltCoconut NectarSea MineralsFiltered WaterNothing Else
Three flavours

Pick your mood.

Shop all packs →
Why HAVE IT

Fuel that actually feels like food.

Simple ingredients

Five real things. Nothing you can't pronounce.

Clean energy

Steady fuel from honey — no synthetic stimulants.

Gut-friendly

Easy on the stomach when the pace gets serious.

No crash

Level energy — not spike and drop.

Free shipping

On multi-pack orders over ₹999.

The number
0mg
Natural sodium / sachet

Pink Himalayan salt + sea minerals for real electrolyte support — no lab-grown anything.

See what's inside
The shelf, compared

Most fuel is engineering. Ours is food.

HAVE ITSport gelsSynthetic drinks
Real, food-first ingredients
No artificial sweeteners
Naturally occurring electrolytes
No synthetic stimulants
Single-serve, portable
Gut-friendly during effort
The ritual

Three steps. Every time.

01
Tear

Open one sachet 15 minutes before you move.

02
Squeeze

Honey lifts, salt primes — straight to the source.

03
Go

Steady energy through the next 45 minutes.

When to use it

Built for whenever you're moving.

Before
The warm-up packet

Tear one open 15 minutes before you move. Honey lifts, salt primes.

During
Endurance fuel

One every 30–45 minutes on the road, trail, or saddle.

Mid-day
Busy days

A cleaner pick-me-up between meetings — no jitters, no crash.

On the go
In every bag

Single-serve packets that live in your kit, glovebox, or jersey.

From the field

Trusted by runners, riders, and the rest of us.

Finally something I can take mid-run that doesn't wreck my stomach.
Maya R. · Marathoner
Honey, salt, water. That's it. I'm not sure why this took so long to exist.
Dan K. · Cyclist
I keep one in my bag for the 3pm dip. It just works.
Priya S. · Founder
Questions

Good questions, honest answers.

Join the field

Get 10% off
your first box.

Plus first dibs on new packs and the occasional letter on training, fuel, and the craft of doing things simply.